Loveland

Loveland was a project developed to capture the essence of one of Bolivia's most exhuberant celebrations: Carnaval.
Our client wanted to represent three days that are a perfect blend of tradition and partying, and make it contemporary, eye-catching and fun. That's why we created modern and cheeky characters, and added folklore touches, for example the traditional women's wear, and the iconic grapes of this wine region.

Tarija, Bolivia is known for their friendly people, their wine and their welcoming and fun personalities, so it was fitting to represent it in a colorful, whimsical way.

This project was recognized as a break from the previous uniformed look of festivals, and it called the attention of locals through billboards, photo-ops, and everything the festival needed.